Counting cool executions from Mazda and McDonald’s savvy.
First of all, digital marketers like to talk a big game about programmatic, mobile and social advertising. Also, and for good reason—eMarketer expects for U.S. digital advertising to make up $83 billion this year.
Another, but there’s also $29 million up for grabs for out-of-home advertising in the United States—an industry ripe for digital innovation and as static billboards on the side of highways become more digital. Furthermore, from pulling in real-time data feeds to personalizing creative on the fly, marketers like McDonald’s and Mazda found interesting ways to weave digital into their out-of-home ads this year.
Finally, here are a few ways marketers experimented with their out-of-home ads in 2017: