Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology

Sephora is fighting off Amazon with its own particular devices.

Furthermore, San Francisco is home to technology.

San Francisco

First of all, San Francisco is home to some of the world’s biggest tech names—Twitter, Salesforce and Uber to name a few—but it’s also headquarters for and a location that has seemingly served the brand well in adopting technology, ecommerce and digital advertising to compete with Amazon.

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Also, at the same time that brick-and-mortar shopping for all retailers is shrinking, continues to bet big on marrying the physical retail experience with digital twists in its more than 400 stores in the U.S. Sephora isn’t your mother’s makeup company; it’s your modern tech company.

Another, Sephora is competing with Amazon.

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